Is Vevo a Youtuber?

If one looks at a list of the most subscribed channels, they will find that a large portion of the highly subscribed channels consist of musical artist's VEVO accounts? When I have talked about the purpose of Youtube recently, it always is about sharing ideas and videos and introducing new talent to the populous. Therefore I think it is against the purpose of Youtube for the subscribed lists to be dominated by VEVO accounts. They should place the VEVO accounts on a separate list so that more individual Youtubers and aspiring creators can earn their place on that hallowed list.

One of the main problems I have is that VEVO is not a creative individual, it is a large corporation. VEVO was formed as a video hosting service by several music companies such as Sony and the Universal Music Group. They do benefit off of having the large amount of views and revenue that comes from that. They also serve a vital purpose by creating a platform for musical artists to display their music videos. My problem with them is that this corporation is taking away recognition, something not really needed by a corportation, from creative individuals. 

Another problem I have with VEVO is that it is extremely spacious. Not only do they take away fame and recognition from other aspiring Youtubers, but they do so on as large a scale as possible. I would be much less bothered with VEVO if they presented all of the artists on one channel, something that would be absolutely possible with the playlist system. Instead, VEVO creates a separate channel for each different musical artist. This flood of well-subscribed channels blocks out others from the top list, like a fame-hungry attention seeker. 

It is so widespread that 1/5 of the top 50 channels are all VEVO accounts, which serve no other purpose than to just post the music videos as the artist releases them. The last time Rihanna's VEVO (11th most popular Youtube channel) even posted anything was 4 months ago, Eminem's VEVO (16th most popular) last posted a music video 3 months ago, Katy Perry's VEVO (17th most popular) 1 month ago. They don't post any original or consistent content. It is just another form of advertisement for the artists, and blocks out regularly uploading and aspiring Youtubers from fame.

This problem is compounded now by the mandatory subscribing channels that Youtube has created. All Youtubers have to subscribe to this channel. The leading individual channel is Pewdiepie at 25 million, but three channels: Music, Gaming, and Sports, now top the list with around 80 million a piece. These accounts also do not post original content, but merely advertise other videos. With these accounts added in 2/5 of the top 50 Youtubers are not even Youtubers! 

These channels are corroding the purpose of Youtube, to introduce new ideas and creations to a vast audience. They have overridden a large portion of the top Youtubers list and easily take all of the top positions. Individuals producing creative content have been replaced by large companies who rarely, if it all, post videos, and mainly as a form of advertisement. We need to remove these 20 accounts from the top list onto their own list, so that more individuals and creative partnerships can continue to grow and expand.

Top Channel's list- http://vidstatsx.com/youtube-top-100-most-subscribed-channels