Sunday, April 27, 2014

HeTube or SheTube

Something I recently noticed, mainly due to the discussions that we are having in class about gender discrimination in our society, is that most of the Youtuber's that I watch are male. When I think of all the people I regularly watch, a large percentage of them are male. I became really curious to find out whether this is simply because I am a male and therefore enjoy watching videos on topics that are typically addressed by males or if, on Youtube, there is a misrepresented amount of female Youtubers.

My belief that it may simply be my gender was sparked by personal interactions. I have female friends that do follow female Youtubers. I was shocked at the amount of female Youtubers that I had never heard of. I was first introduced to the ever-popular Jenna Marbles, but than came a wave of others such as Hannah Hart, Justine Ezarik and others. The reason I had not found these Youtubers before became clear when I watched their videos. They appealed to their gender. Their topics were ones that other females could relate to and therefore enjoyed watching. I didn't understand a majority of the references or jokes because I hadn't experienced them. In the opposite direction, it made me realize that some of the Youtubers that I find funny may not be funny or entertaining to the opposite gender for the exact same reasons. This entertainment gender line comes from the societal gap in the roles each gender plays. The same gap applies to male vs. female comedians.

Yet at the same time I still believe that there is a misrepresentation of female Youtubers, and that it is not merely my own view being clouded by personally experiences. The reason I have to believe this is the all-important top Youtuber's list. Only 8 of the top 50 subscribed Youtubers are female, and about half of those show up in the last 10.

Do these stats show a misrepresentation of female Youtubers or is it still just societal trends. To know this, we would have to see how many people who visit Youtube are male or female to see if male Youtubers are more popular because a majority of the people who watch videos on Youtube are male.

Even if it is simply a case of men preferring to watch videos by men because they are relatable and vice versa for women, I would encourage people to reach out across the gender lines and attempt watching a Youtuber of a different gender. Maybe it will be just another step towards the gender equality that many yearn for in our society.

Effort

If there is one thing I can respect it is effort. I believe that almost anything can be accomplished through sheer force of will. That if you work hard enough, you will eventually get there. The challenge I find is in our finite lifespans. We only have so much time. We can't perfect everything. We don't even really have time to perfect one thing. So how do we decide to spend our effort.

In my mind there are four categories of effort. Those that have a lot of effort or don't, and those that succeed or don't.

Those that have a lot of effort and succeed are the rewarding stories. Stories that uplift others and make them want to work their hardest. A wonderful example would be CorridorDigital's channel. They spend large amounts of time meticulously animating their videos, and were rightfully rewarded for their work with fame and money. A perfect and inspiring story that makes you want to spend time and effort on something.

On the other side of the spectrum is those that put in a lot of effort and yet don't succeed. These are the nightmare stories. People who put years of work into something that resulted in nothing. Sticking along the lines of animation, the one example that comes to mind is "The Thief and the Cobbler". A movie that was completely hand-animated, in which every single frame was drawn by hand. The production of the movie took 30 entire years and was intricately detailed, as well as containing twice as many frames per second than needed just to make it look smoother. Yet right before it was released, a CGI movie with a similar story stole all of it's success and many thought that "The Thief and the Cobbler" was a ripoff. What movie did they think it was a ripoff of. You may know it, Disney's "Aladdin". Please watch this video to pay tribute to the incredible amount of work that went in. A link to one of the scenes is at the bottom.

Some people post very lazily and don't succeed. They deserve it. It's not impressive or inspiring or teaches a lesson. It merely occupies space and is possibly the worst of the four categories. I don't feel like posting an example because that is encouraging the creation of more.

Then there are the lucky ones. The ones you wish you could be yet at the exact same time you hate for being so successful with so little effort. Sometimes it's the unpolished nature that makes it so good like Sir Fedora or the off-the-wall antics in NigaHiga's ADHD posts, that seem very friendly and real. Sometimes the Youtuber just somehow strikes a chord that resonates with a large amount of people for some strange reason, such as NyanCat. They are like a needle in haystack and are very hard to predict most of the times. They can be extremely enjoyable yet probably not something you should place your hopes on.

Effort is tough and taxing. It is hard to constantly expend effort, even when you love what you are doing. But it is rewarding and I encourage everyone to find something and give 110% on it.

Corridor Digital's channel- https://www.youtube.com/user/CorridorDigital
Thief and the Cobbler- https://www.youtube.com/watch?v=YdJbo-4rg1k#t=33
Nyan Cat- https://www.youtube.com/watch?v=QH2-TGUlwu4

Wednesday, April 23, 2014

Power of Youtube

I just finished watching a eye-opening Youtube video by Matthew Patrick, otherwise known as MatPat, the Youtuber that runs the channel "Game Theory". His channel attempts to scientifically analyze the different aspects of video games, such as "Why do we play video games?" "Why is the faceless protagonist so common?" "Does Mario have diagnose-able psychological diseases?". His recent videos were about the success stories and the failures of the gaming industry. What causes a game system to be successful?

In general, gamers tend to like to stick to a pattern, which is why sequels are so popular. Buying a video game is now a $60 investment and so they tend to stick to games that they know will be good. The interesting thing he looked at is innovative games. He tried to examine why some innovative gaming systems flop, such as the Virtual Boy, and why other innovative gaming systems, such as the motion-controlled Wii, go on to be the most profitable and successful gaming system yet.

The basic idea is found the Diffusion of Innovations Theory. Essentially, only 2.5% of the human race are considered "innovators". They are innovators because they have become powerful and influential enough that they can take the risks associated with trying something new. Behind them are another 13.5% of the population referred to as "early adopters". They pick and choose from the innovator's ideas and spread them, which is slightly less risk than the innovator. These two groups set the trends that eventually lead to the majority appeal and viral diffusion.

Youtube contains this same system for gaming. It is no surprise that the main innovator for all of Youtube's gaming community is Pewdiepie. It's no surprise because he was named King of The Web, and has one of the largest amounts of subscribers than anyone else. Pewdiepie can innovate by playing lesser known games. If these games are successful, the other gaming channels serve as the "early adopters" and do their own videos on them. The games then reach the majority, us, who start to play these games.

One of the ways this affects things is by causing the viral gaming trends. Flappy Bird got extremely popular around the same time, January 27, that Pewdiepie posted a video of himself playing Flappy Bird. Soon after that, the "early adopter" channels posted their own videos, until the game had mass viral appeal and publicity that reached almost everyone.

In the same way that Flappy Bird exploded in popularity, games and game systems can be stifled by lack of publicity. One of the reasons that the WiiU extremely under performed is because Nintendo has a very strict copyright policy for their games that makes Youtuber's hesitative to play those games in fear of the blocking of their video due to copyright issues. This has led to a lack of support from innovators and early adopters which leads to a lack of interest in the popular majority.

This system of innovation and hierarchy of ideas shows how Youtube can have serious real-world applications. As Youtube continues to grow in size and influence this effect  becomes more obvious. When used correctly, Youtube can be the most powerful marketing tool in the world. However, a lack of publicity on Youtube can, at least for gaming systems, easily kill a product.

MatPat's video- https://www.youtube.com/watch?v=MyXcr6sDRtw&list=PL35FE5C4B157509C9

Sunday, April 20, 2014

Satire is Tough

Most Youtube comedians use the form of satire as their comedy. Satire is basically pretending to support an ideal that you actually criticize by emphasizing it's flaws. This can be absolutely hilarious and extremely effective, which is why it is used by so many people. Some examples of Youtubers who use satire extensively are Ryan Higa, Jack Douglas, and Ian and Anthony from Smosh. They all pretend like they believe outdated or offensive things in order to show the ridiculousness in believing those things. These topics can range from something trivial such as varying pop culture fads or serious topics like homophobia and racism.

The dangerous part of satire is that, when it is taken out of context, performed ineffectually, or merely misunderstood, can be misconstrued that the satirist actually believes those views. For example, if Ryan Higa performed a satire on how some people are inexplicably racist towards asians by being overly offensive and satirical, it might be thought that he actually meant those offensive remarks and was himself, a racist. This might be slightly hard though as Ryan Higa himself is Asian-American.

Still, there are comedians whose careers and personal lives have been ruined by their misunderstood satire. One of the earliest satirists was Swift in his "Modest Proposal" in which, among other offensive remarks, he offered cannibalizing babies as a method to ease the economic troubles. Even today, I have still met people that upon reading Swift's "Modest Proposal" honestly believe that he was condoning and suggesting eating babies as a serious solution.

Even in modern times the misunderstanding of satire can hurt comedian's careers. One of the great comedians/satirists of our day, especially in the political field, is Stephen Colbert, who satirizes the Conservative party. In a segment in which he satirized the racial comments of the Washington Redskins owner he made a racial comment about Asian-Americans. When taken out of context, many saw Colbert's remarks as racist and Suey Park, a "hashtag activist" started the #CancelColbert hashtag. While this was merely a minor hiccup in the career of Stephen Colbert as many others vindicated his joke and showed that is was satirical and not genuine, it could have severely hurt his career if the majority of the population perceived him and his show as racist.

Two pieces of advice come out of this. One, if you are a satirist, make sure you are clear about your actual intentions so that you don't get misunderstood and accused of supporting the belief's that you are condemning. Two, if you are a viewer, try to look at the quote or segment in context before making rash judgement on whether someone is actually being offensive or satirical.

Swift's Modest Proposal - http://art-bin.com/art/omodest.html
Cancel Colbert Story - http://www.newyorker.com/online/blogs/newsdesk/2014/03/twitter-campaign-to-cancel-colbert-report.html

Saturday, April 19, 2014

Enthusiasm

One of the most powerful forces in the world is genuine enthusiasm. It's the reason why our counselors and anyone who gives career advice will first ask you "What are your passions?" When you are enthusiastic about something you will work hard for it. There are all kinds of stories of dedicated fans going to insane lengths to create detailed replicas, homages, and collections. So when Youtubers are enthusiastic about their job they tend to succeed from all the work that they put in.

This relates back in part to my protest against companies like VEVO and highlight pages created by Youtbe being counted as "Youtubers". They don't have any enthusiasm about what they do because they don't create anything. They see it merely as a business opportunity. This trend has not only been showing up in company-run Youtube channels but also in Youtuber's channels. It is standard procedure now for every Youtuber to advocate for themselves and ask for likes, subscriptions, and other social media mention in order to compete with the other channels. In other words, notice and support from the Youtube community means making money, and making money is turning Youtube channels into businesses.

Call me nostalgic or old-fashioned, but I want a return to old Youtube. The Youtube that made the name "Youtube" famous. In which random people decided they wanted to share something with everyone, like a song or comedy skit, and people enjoyed it. There was no such thing as asking for subscriptions or likes, people just did it if they enjoyed the video.

I'm not trying to condemn the idea of likes and subscribers. They can make people who post feel absolutely amazing about themselves and give vindication for all of their work. It is like when a musician gets a compliment on their playing for the first time, or the first piece of art that an artist sells.

While on the subject of the power of enthusiasm I would like to look at the inspirational story that got me thinking about the merits and drawbacks of the "like" system. C Jackson, or as he is known on Youtube as "Sir Fedora" or "One Like Kid" was an unknown amateur vlogger. He made a video all about how one of his previous videos got a like. He was so excited and enthusiastic about the recognition. Someone posted his video of being excited about one like to Reddit. The amazing thing was that when people saw it they started liking everything he had posted. They were so enamored with his sheer enthusiasm and gratefulness for that one like that they wanted to support him too. His video about the excitement for one like now has 181,930 likes. Once I refreshed the page after a minute it had gone up another 39 likes.

Enthusiasm is powerful. Being excited about what you do will make others excited about what you do. Find your passion and work for it.

I just refreshed it again, now its at 182,003. Congratulations Sir Fedora. You stand as a testament to what passion can accomplish

His Viral Video - https://www.youtube.com/watch?v=vZcDjcaSHvc

Thursday, April 17, 2014

Censorship is (Redacted)

I was recently talking about how cultural influences shapes Youtube as it appears to viewers around the world. Yet I missed probably one of the most important influences that shapes the appearance of Youtube in different countries, at least in China. China's communistic government has the ability and right to censor any online content it deems to be inappropriate or detrimental to Chinese society. Most people associate the Chinese censorship mainly to Google, but it also spread to Youtube.

The first time the government of China censored Youtube was in 2008 when China blocked Youtube during the Tibet riots. Although the Chinese government denies any reason for the bans, many people believe it was to stop videos of violence against protesters from reaching and influencing more people. Many websites have been censored by China when they are considered to spread "harmful information". Even the New York Times has been blocked in China at points. Website blocking is relatively rare in China although some websites are routinely blocked and almost every website containing user content has been censored at one point or another.

Not only does China censor and block foreign-based websites that bring in "harmful information", but China also heavily censors Chinese websites. Weibo, otherwise known as the "Chinese Twitter", is one of the most popular websites in China and is ranked by Alexa Web Analytics as the 17th most visited website in the world. However the user content has been severely censored. Anything from political dissent to sexual innuendo is subject for complete censorship. Some of the citizens are very dissatisfied with this, as it infringes on their free speech.

Censorship and website blocking are not simply a Chinese phenomenon. Almost every other country, including the United States has varying degrees of online censorship. Youtube alone has been blocked in countries like Bangladesh, Pakistan, and Turkey as certain videos were deemed politically unacceptable. While the US may not censor quite as much as China, but much more than most American citizens realize and would be comfortable with.

As we are constantly reminded that our forefathers fought for the freedom of speech, among other liberties, the average US citizen abhors censorship. I used to have the same mentality that censorship would deter learning and lead to further oppression, and arguments can be made on how much censorship is acceptable. However, I know realize that there are several censorship systems that exist to protect us. An example on Youtube is the flagging system. If a video is deemed inappropriate or harmful it can be blocked or removed by Youtube. Part of the consideration that goes into this is if the video gets flagged as offensive by many viewers. It is this system that keeps graphic and vulgar videos off of Youtube and allows it to be a relatively safe place to search videos and connect to others.

What freedoms we should have when it comes to speech and expression have been argued and debated for a long time. I personally enjoy the levels of freedom and regulation that we have in our country. If you prefer less regulation or more regulation there is a varying continuum of countries in our world. However, it seems that we have it pretty well off here.

Alexa Web Analytics - http://www.alexa.com/
Youtube Censorship - http://en.wikipedia.org/wiki/Censorship_of_YouTube

Friday, April 11, 2014

Am I a Youtuber?

So I just realized that I myself have a channel! Apparently having an account on Youtube means you have a channel as well, automatically! I don't know why, but in my mind I never associated myself as one of the "Youtubers". However, it seems that I am to join that rank of elite. I am a Youtuber.

That is if I choose to post anything. I feel like I should contribute to Youtube in some way. I was just talking recently about how I disliked the VEVO channels because they occupy the top spots while posting videos extremely rarely. Yet I have never posted a single video to my channel.

What should I post about? Do I just post about my life? I would say that I don't think my life is exciting enough for people to watch, or that I don't have very funny video ideas. However, when you watch videos from all of the top Youtubers, they are all surprised in the exact same way. They didn't think what they were doing was going to be extremely popular. They just did it for the fun of it, and are pleased with the results.

Do I have responsibilities as a Youtuber? Do I have some sort of obligation now to give back to Youtube after they bestowed this honorific title upon my shoulders. Is there some sort of initiation process I missed, or a newbie Youtuber orientation to give me my bearings. I don't even know how to post a video, or annotate, or add additional information!

 It's easy to take in all the information that Youtubers put out, yet a little bit disorientating when you are the one trying to prepare a video for everyone to watch. It gives me a lot more respect for those Youtubers who post daily with original work. I mean, I've only done 50 blog posts, some of which aren't even about Youtube, and already I'm starting to hit a wall for new ideas. I can't imagine how hard it must be to produce something every single day that is original and worthwhile. I definitely won't complain anymore when a Youtuber doesn't post in a while, or if they might recycle an idea.

I'm starting to realize now that I am a legitimate blogger as well! 60 or so blog posts is a lot of material I put out! If someone really had a desire, a surprising one, they could spend hours just reading my writing. That's one of the things I love about all the new media platforms like Youtube. Everyone on the web is now a "creator". We all are now creative producers with the opportunity to be discovered for our thoughts and succeed based off of those. It's a pretty inspirational idea to think that someone someday, perhaps years from now, might read my blog or subscribe to my Youtube channel. I am a Youtuber and a blogger. I am a creator. Now I just have to wait until I get discovered.